Adledge addresses a key issue facing the advertising and media industry. You know what you buy. BUT you don’t know what you get.

Data gathered at present is inaccurate, the Adledge Media Master collect process brings transparency to the true media used. This is completely impossible to know at present.

However if you know when and where the ads are displayed it becomes possible to evaluate the level of the plan against response.

If you found that a third of the media placed was outside inventory this would of course reflect on the possible success of the campaign in turn reflecting poorly on the strategy/media planning and creative.

Adledge Media Master puts the agency in control for the first time.